Social Media - is it the business of Higher Education?

Follow the link to the article “Social Media in the Business of Higher Education”. 
 Any thoughts or comments?

  àhttp://www.huffingtonpost.com/dr-james-michael-nolan/social-media-in-the-     busin_b_1607245.html

 

Until Dr. Nolan got to his ah-ha moment I was a bit behind the objective. Very much like the board, “I get it”. I agree that you can not discount the importance of “Marketing, Recruitment and Admissions”. Riding the wave of social media is good business. More importantly you are meeting prospective student where they are right now. There is no need to sell the new technology that will soon be implemented; rather you can be on the leading edge of upgrades and breakthroughs.

Consider the 800 alumni who may have passed like ships in the night in a journal or two. Those same folks can now journey together and share their experience while “still” developing pride in the institution that they chose before this revolution. Consider the connectivity of the potential alumni who already have a relationship with Southwestern College and will soon bond with professors, classmates, those who share common interest, and of course that base of 800 alumni.

Provided Southwestern College stays current or pushes the envelope of social media, it is reasonable to expect more of what Dr. Nolan has described.